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Privacy Policy

1. What information do we collect about you and how do we use it?

If you are a resident of California, please see our California Notice below.

Information you provide to us

We collect your information when you interact with us directly, including when you:

  • access and navigate our Sites;

  • visit our Stores;

  • create an account with us;

  • participate in our rewards or loyalty programs;

  • purchase our Products;

  • engage in Communications with us;

  • participate in a promotion, such as a sweepstakes or contest;

  • post a tagged photo or other content on a third party social network;

  • post a Product review, question, answer, or other information on the Sites;

  • or otherwise interact with us.

The information we collect when you interact with us directly includes, but may not be limited to your name, contact information, facial geometry, email address, photograph, signature, mailing/billing address, phone number, payment information, and purchase and transaction history.

Information received from Third Parties

We may also collect information about you from Third Parties, such as certain demographic information (like the number of members of your household, age, and gender) and purchase preference information. We may use this information to supplement or update our records, improve the quality or personalization of our Communications with you, and help prevent or detect fraud.

Information we will automatically collect from you

When you interact with our Sites and Products, and when you Communicate with us, we automatically receive certain types of information about you, including:

  • Usage Information. Information such as the features you use on our Sites, the links you click and the items you view, pages you visit, emails and advertisements you view, Products you view and purchase, the time of day you browse, and your referring and exiting pages. We may collect this information through a variety of tools, including but not limited to session replay software.

  • Device Information. Information about the device you are using, including but not limited to the type of device you use, the temporary or persistent unique device identifier (UDID) placed by us or our service providers, the IP address of your device, your operating system, the type of browser you use, and data from the way you use our Sites.

  • Location Data. Information such as imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level). Our Sites may also collect information about the location of your device. Your device should require you to provide permission before our Sites obtain precise geolocation information from a browser's geolocation API or from technologies like GPS, WiFi, and/or cell towers. We and our service providers may use this approximate location and/or precise geolocation information, along with other information submitted by you, to provide you with location-based services like local Store information, search results, special offers, and other personalized content. Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu.

  • Cookies. Cookies are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies on our Sites: session cookies and persistent cookies. Session cookies make it easier for you to navigate our Sites and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Sites. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.

  • Pixels (also known as web beacons). This is a type of code that is embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities that allow us to track our communications, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.

  • App Technologies. Information concerning technologies included in our mobile applications and Sites that are not browser-based like cookies and cannot be controlled by browser settings. For example, our Sites may include SDKs, which is code that sends information about your use to a server. These SDKs allow us to track our Communications, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.



We may use the information we have about you:


  • To provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or loyalty program membership, identifying concerns and assisting with product recommendations, providing real time support via our automated virtual agent and live person chat feature on one of our websites and maintaining a transcript of the chat, and managing current or past purchases.

  • To communicate with you, including to respond to your inquiries or complaints, and to help you place an order.

  • To administer your participation in special events, contests, sweepstakes, surveys or promotions.

  • For marketing and advertising, such as to send you postal mail, text messages, email, push notifications or other messages, show you advertisements for products and/or services tailored to your interests on social media and other websites.

  • To operate and understand your use of our websites and mobile applications, such as to remember your information so you do not have to re-enter it, understand your preferred method of purchasing with us; determine what browser and devices you use to visit our websites or mobile applications; and to evaluate and improve our services, advertisements, websites and mobile applications. For example, we use Google Analytics on our websites. For specific details on how Google collects and uses your personal information when we use its services, please visit: HOW GOOGLE USES INFORMATION FROM SITES OR APPS THAT USE OUR SERVICES.

  • To operate and improve our business, including to conduct analytics, provide quality assurance and process adverse event or product related claims, conduct research and development, and perform accounting, auditing and other internal business functions.

  • For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, identify and repair bugs on our websites or mobile applications, and to comply with applicable legal requirements, relevant industry standards and our policies.

We also may use your information in other ways for which we provide specific notice at the time of collection.




We may share your personal information with:


  • Our Brands. When you interact with a Brand, we may share your personal information with other Brands. Those other Brands may use your personal information for marketing and advertising and other purposes identified in this Privacy Policy.

  • Our Subsidiaries and Affiliates. We may transfer your personal information to our subsidiaries and affiliates on a need-to-know basis for the purposes identified in this Privacy Policy.

  • Service Providers. We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, customer support including through automated virtual agent and live person chat, advertising and marketing services.

  • Parties to a corporate transaction. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation).

  • Advertising Companies. We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf. For additional information, see the HOW WE USE INFORMATION TO ADVERTISE section.

  • Other third parties. In addition, we may disclose personal information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, (iv) when disclosure of your personal information is otherwise required or permitted by law, or (v) with your consent (such as third-party salons, spas and third-party retailers).

Internet-based advertising / Do Not Track

We may, from time to time, collect information about users over time and across different websites when you use this Sites. Our third-party partners may also collect information in this manner. For example, we may use one or more third-party online advertising networks to serve ads on our behalf on third-party websites. The third-party ad network may collect information about your visits to our Sites and your interaction with our online ads. This is primarily accomplished using technology such as cookies, action tags, web beacons, and/or GIF tags which are placed in various places within our Sites and our online ads.

We may share information with third-party ad networks in an aggregate form to help us analyze and improve our Sites and our online ads. The third-party ad networks may use information about your visit to our Sites and other websites in order to provide you with ads about goods and services that may be of interest to you. For example, if you browse for information about mascara products on our Sites or on third-party websites, we or the online ad network may show you ads for mascara products.. If you opt-out of interest-based ads, you will still see ads on websites you visit, but those ads will not be based on your browsing behavior.

Some browsers have a 'do not track' feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so our Site is not currently designed to respond to those signals.

Social media widgets and single sign on services

Our Sites use third-party social media widgets such as buttons or similar mechanisms from Facebook, Twitter, Instagram, Pinterest, YouTube, and/or FourSquare. Such third-party features may collect information about you, like your IP address and the page(s) you visit on our Sites. They may also place cookies on your device. These social media widgets are either hosted by a Third Party or by our Sites. Your interactions with those features are governed by the privacy policies of the third-party social media networks that provide them.

Children under 13 years of age

This Site is directed to adults and does not knowingly collect personal information online from children under the age of 13 without prior parental consent. If you are the parent or guardian of a child under the age of 13, and you believe your child has provided personal information to our Sites that you would like us to delete, please contact us.

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